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WNFX Radio

advertising options

MAKE THE CRUNCH

impossible to miss.

A multi-platform partnership can put Umland’s Crunchy Cheese in front of racing fans, radio
listeners and event guests – then give them a reason to sample, remember and look for the
product.

CHEESE-INSPIRED HYDROPLANE CONCEPT

REACH

Two streaming stations plus racing visibility.

TRIAL

Product sampling can turn attention into first taste.

RECALL

Merchandise and repeated brand cues keep the name moving.

ONE PARTNERSHIP. MULTIPLE CUSTOMER TOUCHPOINTS.

Radio builds frequency. Racing makes the brand visible in a high-energy setting. Sampling and trackside merchandise invite fans to connect with the product in person.

FROM AIRTIME TO FIRST BITE

A coordinated presence helps the same brand story travel across listening, browsing and live-event moments.

STREAMING RADIO

16 spots / mentions per hour

Radio builds frequency. Racing makes the brand visible in a high-energy setting. Sampling and trackside merchandise invite fans to connect with the product in person.

  • NASCAR O'REILLY SERIES
Brand mentions and sponsor visibility around the Nature Farms Racing program.
  • NATURE FARMS WEB
Website placement can connect race interest to product details, retailer information or a trackable offer.
  • LIVE SAMPLING
Offer approved product samples at selected events so fans can taste the product and remember the name.

MERCHANDISING + PRODUCT DISCOVERY

Branded apparel, giveaway items, sampling displays and a QR or coupon offer can extend the race-day impression into a follow-up action. Availability and event permissions are confirmed for each activation.

MEASURE WHAT CAN BE TRACKED

  • Spot delivery
  • web visits
  • QR scans
  • coupon use
  • samples distributed

TWO WAYS TO START

Choose an entry package or build a flagship presence across the Nature Farms Racing platform.

BASIC PACKAGE

$5,000

STARTING INVESTMENT

FOUNDATION + FREQUENCY

  • 16 spots / mentions per hour across WNFX and WTFX, according to the agreed schedule
  • Website presence across Nature Farms Racing digital properties
  • NASCAR O'Reilly Series sponsor mentions and agreed basic brand placement
  • Product sampling and branded merchandise activation options, subject to event approval

PRIMARY PACKAGE

$50,000

STARTING INVESTMENT

FOUNDATION + FREQUENCY

  • Primary race-car branding on the hood and both sides, subject to final layout
  • Premium radio plan with up to 300 spots on each streaming station
  • Expanded NASCAR O'Reilly Series mentions and premium sponsor integrations
  • Trackside sampling, couponing and branded merchandise opportunities
  • Potential APBA primary placement at up to three events, subject to schedule and agreement

WHY IT CAN WORK FOR UMLAND'S

  • Repeated exposure makes a distinctive snack brand easier to recognize.
  • Merchandise, offers and trackable links can move attention toward a retailer or purchase.
  • Sampling gives fans a direct product experience and a natural reason to share feedback.
  • A single campaign report can summarize delivered placements and available response metrics.

Choose an entry package or build a flagship presence across the Nature Farms Racing platform.

LET'S BUILD THE CAMPAIGN